Where companies don't just have websites — they have AI-native endpoints that answer questions and take actions on their behalf.
"Does Acme support Salesforce integration?"
Yes, Acme offers native Salesforce integration on all Business and Enterprise plans. Setup takes ~15 minutes with our guided wizard.
Verified by Acme Inc. • Updated 2h agoThe current web wasn't built for AI. It's time to fix that.
Today, AI scrapes SEO-biased content and presents it as objective truth. Users get hallucinated answers mixed with marketing fluff, with no way to verify accuracy or take action.
AI queries each vendor directly through verified endpoints, enabling apples-to-apples comparison with authoritative, real-time information that can be trusted and cited.
The agentic web is built on two foundational capabilities that transform how AI interacts with businesses.
Engage in real conversations — vendors can ask qualifying questions and deliver personalized, authoritative answers AI can trust and cite.
Enable AI agents to take real actions — not just answer questions, but complete tasks.
Implement once, become accessible to any AI agent.
Set up your MCP server at /mcp
Agents find and understand what your company can answer and do
Users get verified answers and complete actions through conversation
AI agents discover your capabilities through a standard endpoint.
AI agents connect to your MCP server endpoint and discover your capabilities through the standard initialize handshake.
No custom integrations — any MCP-compatible client can find what you offer and start interacting.
// Client sends initialize request { "jsonrpc": "2.0", "id": 1, "method": "initialize", "params": { "protocolVersion": "2025-03-26", "clientInfo": { "name": "ai-agent", "version": "1.0" } } }
{ "jsonrpc": "2.0", "id": 1, "result": { "protocolVersion": "2025-03-26", "capabilities": { "tools": { "listChanged": true } }, "serverInfo": { "name": "Acme Inc", "version": "1.0.0" } } } // Then discover tools: // → tools/list returns: ask_question, schedule_demo, open_ticket, request_quote, qualify
The vendor controls the conversation — asking qualifying questions and delivering tailored responses.
Any business can ask the right questions and provide personalized responses.
Standard protocols, simple integration, full control.
The vendor controls the qualification logic — not the AI. Your business rules stay yours.
See how the agentic web transforms company-AI interaction.
The agentic web leverages emerging standards from industry leaders.
Enables natural language queries to structured web endpoints.
MicrosoftStandard for AI-native commerce and business interactions.
Open StandardConnects AI models to external tools and data sources.
AnthropicEnables autonomous agent collaboration and handoffs.
GoogleThe Agentic Web is an open specification. Anyone can implement it. Salespeak is building and maintaining the spec, but the protocol belongs to the community.
Everything you need to know about implementing the agentic web.
No. The agentic web complements your existing website. Your human-facing pages remain exactly as they are. You're adding a parallel, machine-readable layer that AI agents can interact with. Think of it as adding an API for AI alongside your existing website — not replacing anything.
Verified responses are served from your live systems, not cached or scraped data. When an AI queries your endpoint, it receives real-time information from your authoritative source. You control the data, update frequency, and verification mechanisms. Responses include timestamps so AI agents know how fresh the information is.
AI agents connect to your MCP server endpoint (e.g., https://yoursite.com/mcp) and send an initialize request. The server responds with its capabilities — what tools are available. The agent then calls tools/list to see exactly what it can do. It's the standard MCP protocol — any compatible client works automatically.
You define exactly which actions are available and their authorization requirements. High-impact actions (like purchases) can require user confirmation, OAuth flows, or additional verification. Low-risk actions (like scheduling a demo) can be immediate. You control the security model entirely — the AI agent simply presents options to users and executes approved actions through your defined protocols.
MCP (Anthropic) is the transport layer — how AI agents talk to servers. The Agentic Web is an MCP Server Profile: a set of conventions for building your endpoint as a standard MCP server. Any MCP client works out of the box.
UCP (Google, Shopify, Walmart, Stripe) handles commerce — product discovery, cart, checkout, payments. If you sell products, UCP handles the transaction. The Agentic Web handles everything else: answering questions, qualifying buyers, scheduling demos, opening tickets.
A2A (Google) enables agents to talk to each other. When a user's AI assistant needs to negotiate with your company's AI agent, A2A handles that handoff.
You might implement all three: UCP for purchases, Agentic Web for knowledge and actions, A2A for agent-to-agent workflows. Or just one — they're independent.
Any MCP-compatible AI agent can connect to your endpoint automatically — Claude, ChatGPT, Gemini, custom agents built on foundation models, and future systems. There's no vendor lock-in; you own and host your MCP server. Implement once, work everywhere.