Where companies don't just have websites — they have AI-native endpoints that answer questions and take actions on their behalf.
"Does Acme support Salesforce integration?"
Yes, Acme offers native Salesforce integration on all Business and Enterprise plans. Setup takes ~15 minutes with our guided wizard.
Verified by Acme Inc. • Updated 2h agoThe current web wasn't built for AI. It's time to fix that.
Today, AI scrapes SEO-biased content and presents it as objective truth. Users get hallucinated answers mixed with marketing fluff, with no way to verify accuracy or take action.
AI queries each vendor directly through verified endpoints, enabling apples-to-apples comparison with authoritative, real-time information that can be trusted and cited.
The agentic web is built on two foundational capabilities that transform how AI interacts with businesses.
Engage in real conversations — vendors can ask qualifying questions and deliver personalized, authoritative answers AI can trust and cite.
Enable AI agents to take real actions — not just answer questions, but complete tasks.
Implement once, become accessible to any AI agent.
Publish your capabilities at /.well-known/mcp
Agents find and understand what your company can answer and do
Users get verified answers and complete actions through conversation
AI agents discover your capabilities through a standard endpoint.
Companies publish their services and capabilities in a standard JSON manifest located at /.well-known/mcp.
This allows AI agents to dynamically discover what questions you can answer and what actions you support — without hard-coded integrations.
# Discover business capabilities export SERVER_URL=https://acme.com curl -s -X GET $SERVER_URL/.well-known/mcp
{ "mcp": { "version": "2026-01-11", "name": "Acme Inc", "description": "Enterprise security platform", "endpoint": "https://acme.com/api/mcp" }, "capabilities": { "verified_responses": [ { "topic": "pricing", "description": "Current pricing and plans" }, { "topic": "integrations", "description": "Supported integrations and APIs" }, { "topic": "compliance", "description": "Security certifications (SOC2, ISO)" } ], "actions": [ { "name": "ask_question", "description": "Ask any question about Acme products", "requires_auth": false }, { "name": "schedule_demo", "description": "Book a personalized product demo", "requires_auth": false, "fields": ["name", "email", "company", "preferred_time"] }, { "name": "open_ticket", "description": "Create a support ticket", "requires_auth": true }, { "name": "request_quote", "description": "Get a custom pricing quote", "requires_auth": false, "qualification_required": true } ] }, "qualification": { "enabled": true, "fields": ["company_size", "industry", "use_case", "security_requirements"] } }
The vendor controls the conversation — asking qualifying questions and delivering tailored responses.
Vendors can ask qualification questions and provide personalized responses.
Standard protocols, simple integration, full control.
The vendor controls the qualification logic — not the AI. Your business rules stay yours.
See how the agentic web transforms company-AI interaction.
The agentic web leverages emerging standards from industry leaders.
Enables natural language queries to structured web endpoints.
MicrosoftStandard for AI-native commerce and business interactions.
Open StandardConnects AI models to external tools and data sources.
AnthropicEnables autonomous agent collaboration and handoffs.
GoogleMake your company accessible to AI agents with verified responses and actionable capabilities.
Everything you need to know about implementing the agentic web.
No. The agentic web complements your existing website. Your human-facing pages remain exactly as they are. You're adding a parallel, machine-readable layer that AI agents can interact with. Think of it as adding an API for AI alongside your existing website — not replacing anything.
Verified responses are served from your live systems, not cached or scraped data. When an AI queries your endpoint, it receives real-time information from your authoritative source. You control the data, update frequency, and verification mechanisms. Responses include timestamps so AI agents know how fresh the information is.
The /.well-known/mcp endpoint serves your company's capability manifest — a machine-readable document describing what questions you can answer and what actions you support. It includes your company name, description, list of verified response topics, available actions, and the endpoint URL for AI agent interactions. Think of it as a standardized "menu" for AI.
You define exactly which actions are available and their authorization requirements. High-impact actions (like purchases) can require user confirmation, OAuth flows, or additional verification. Low-risk actions (like scheduling a demo) can be immediate. You control the security model entirely — the AI agent simply presents options to users and executes approved actions through your defined protocols.
The agentic web is built on open standards, not proprietary platforms. By implementing standard protocols (UCP, MCP, A2A), your endpoint becomes accessible to any AI agent that supports these standards — ChatGPT, Claude, Gemini, and future systems. There's no vendor lock-in; you own and host your endpoints.
Any AI agent that supports the underlying protocols can discover and interact with your endpoints. This includes major AI assistants (Claude, ChatGPT, Gemini), enterprise AI tools, custom agents built on foundation models, and future AI systems. As these protocols become standard, your implementation will work with the entire ecosystem — implement once, work everywhere.